Become an exhibitor – Wedding Upmarket

Essential info - Read this first!

Why choose Wedding Upmarket?

Wedding Upmarket is a West Australian business and our vision is to help creative small businesses, like yourself, to thrive. We want to provide you with tools and support to help you before, on the day and well past the event.

Here is what we think sets us apart from other wedding fairs:

  • Our events are FREE  for couples to attend, so they can bring all their key decision makers.
  • Wedding Upmarket is held on the picturesque grounds of The University of Western Australia – centrally located between the north and south of Perth and boasting loads of free parking.
  • We attract high quality sponsors that help elevate our event to extend our reach.
  • We have a private Facebook group community where you can build ongoing business relationships with other exhibitors and where we share information and tips to help you maximise your day.
  • We spend hundreds of hours and thousands of dollars in executing our highly targeted marketing plan in order to attract the right people, who are your target market, and ready to do business with you. Wedding Upmarket has previously been featured in white Magazine, Hello May, Nouba and Polka dot bride… to name a few.
  • We have options for you to get involved in roaming models, info sessions and other marketing opportunities on the day.
  • We hire a professional photographer and we give you access to the photos from the day.
  • We are a professional events team and pride ourselves on being highly organised.  Our aim is to make your day stress free and generate lots of leads to convert to bookings.
  • Our events are curated – we handpick the 50 best vendors, limiting the numbers in each category, to give customers choice and variety while minimising competition between exhibitors.

Click here to see your promo video shot by 503 Films.

Who are we looking for?

The Wedding Upmarket is a curated event which means we handpick the best and most creative wedding suppliers and designers that we feel are a good fit for the Wedding Upmarket brand.

More specifically, we are looking for creatives that:

  • appeal to brides wanting a custom and stylish wedding that stands out from the crowd.
  • are friendly and happy to collaborate with other designers and suppliers on they day and in between events through styled shoots etc. (There’s plenty of business to go around right?)
  • offer a boutique product/service. (No mass produced produced or off the shelf)
  • have excellent styling, attention to detail and can think outside the box. This includes  stall presence on the day where the expectations are high. Exhibitors are expected to curate a visually appealing space that reflects both their brand and the Upmarket aesthetic – we can provide support to do this.
  • are looking to generate leads and gain more bookings to grow their business.
  • are active on social media and will help to promote the event.
  • have professional images that we can use to promote their presence at the event.
What are the event and application dates?

At this stage we have one Wedding Upmarket event planned for 2019.

Saturday 4th May 2019 at The University of Western Australia’s Winthrop Hall undercroft from 10am-3pm.

Please register on our website to be informed of the application open date. Applications will open early January 2019.  You can register for eligibility at any time.


What will I receive?

As a Wedding Upmarket exhibitor, you will receive:

  • Your own space to showcase your offering and talk to customers. You are expected to be present at the event at all times.
  • Website listing in our online exhibitors’ directory with a picture and link to your website.
  • An image and description about your business in our market guide which is hosted online and given away on the day.
  • Insurance cover for public liability at no extra cost.
  • Access to professional photos of the day. (These are taken at the photographers discretion.)
  • Tools and support to help you drive traffic to your stall, be successful on the day and after.
  • Option for roaming models to wear accessories and dresses.
  • Option to participate in our informative Wedding Insider sessions.
  • Option for additional paid promotion through our digital channels.
How many people attend this event?

Our Wedding Upmarket events typically attract 2-3000 brides-to-be and their key decision makers.

What are the costs and stall sizes?

Exhibitor stall sizes

Large inside 3m x 3m (4 spots avail)  $825
Medium inside 3m x 1.5m                     $595
Small inside 2m x 1.5m                          $535
Verandah outside 1.8m x. 1.5m            $400
Food or vehicle outside                          $400
Ceremony set up outside 6m x 10m    $400

Friends of Wedding Upmarket

This is suitable for people who do not have a space a the event on the day either because they are not available or we cant fit them in.

As a friend of Wedding Upmarket, you will receive:

  • Website listing in our online exhibitors’ directory with a picture and link to your website.
  • An image and description about your business in our market guide which is hosted online and given away on the day.

Advertising only                         $165
Supplier contributor              No cost

A supplier contributor is someone who contributes to a stall ie flowers, signage, styling or hire, as long as you are providing items to our exhibitors for free or at a discount rate.  We will also give you access to our photos and tag you on social media.


We have a handful of opportunities for aligning businesses to join us as event partners/sponsors. You will provide services to the event in return for either a space at the event and/or other promotional services to our customer and retailer database.

Specifically, we are looking for partners for limited opportunities as:
•  event photographer
•  event videographer
•  prize giveaways
•  event stylist and consulting stylist to exhibitors
•  media sponsor
•  structure sponsor
•  music sponsor

What other fees should I know about?

Other fees that may apply include:

New applicant fee – A one off $33 new applicant fee applies for all new applicants. This will be added to the first invoice and covers the additional cost of establishing a new retailer file.

Table hire – We can provide you with trestle table hire at $35 per table.


Power – Limited power is available for outdoor stalls. Cost is $35 for up to 3 connections.

Food retailers – Must have a current food permit with the City of Perth. 

What are the market terms and conditions?

Wedding Upmarket Terms and Conditions

  1. All products offered for sale must be designed or made and sold by the registered stallholder. Packaging only is not sufficient involvement.
  2. Only products listed on the current application form and approved by our administration team may be sold/exhibited. If you wish to add new items to your stall, a request in writing with photos, must be approved. You may not sell other people’s goods.
  3. Copying the ideas and work of other stallholders may be in breach of creative copyright and is not in the spirit of the market. Any grievances must be in writing.
  4. Stalls cannot be transferred, sublet, franchised or sold to any other person, nor can they be shared without written approval.
  5. Stallholders must confine their displays and signs to the stall site and keep pathways clear for patrons and emergency exit.
  6. Raffle tickets may not be sold or competitions run unless pre approved by Perth Upmarket.
  7. No fixing or sticking anything to UWA building pillons or walls.
  8. Boxes, bags, crates etc must be out of sight.
  9. Stallholders using gas or electrical appliances must have a suitable fire extinguisher or fire blanket on site. Electrical leads must be tagged and tested by qualified tester every 3 months.
  10. Cancellation/ Refund policy – Notification of non-attendance of stalls is required. There are no refunds for cancellation or non attendance once invoice has been paid.
  11. Candle users/retailers – All retailers with a lit candle display must be have an outside stall due to insurance requirements. If you don’t light your candles then you are able to have an inside stall.
  12. No tents and covers allowed unless approved. Marquees must be white or navy and must be weighted down. Strictly no pegging into the ground.
  13. Stallholders are responsible for leaving their site and surrounding area clean and tidy. Boxes and cartons must be removed from market area – DO NOT use Market bins.
  14. It is the responsibility of the stallholder to trade in accordance with Market, State and Local Shire regulations. Food stallholders must be registered with each market’s local council and pay appropriate council permits.  Obtaining and paying for a food permit before the event is the retailers responsibility.
  15. Loud product promotion by stallholders is not permitted. (including demonstration areas)
  16. Stallholders must be set up between 7am-10am and ready to trade by 10am. Pack up must be completed by 5pm. Stalls must not pack up until the advertised closing time. This is both a safety issue and meeting our advertised obligations.
  17. Stallholder products and/or images of products and self may be used in various media to publicise Wedding Upmarket, the event and future events.  It is the retailers responsibility to ensure that any images provided are approved by the original photographer for our use.  If permission is not sought any fees or royalties for the use of the image will be paid by the retailer.
  18. Strictly no parking or unloading on the footpath. No driving on the grass or non drop off areas. Stallholders must use the reserved bays allocated. No vehicles to be left onsite.
  19. Wedding Upmarket has the right to withdraw the right to trade of any stallholder in dispute with Wedding Upmarket or any persons. Right to trade will be only reinstated if the dispute is resolved to our satisfaction.
  20. Wedding  Upmarket accepts no responsibility for loss or damages to persons, money or goods.
  21. Wedding  Upmarket takes no responsibility for weather conditions. Please come prepared for all weather conditions. Eg wind, rain, sun, heat etc.
  22. The onus is on the retailer to make sure their products comply with the relevant Australian standards. Perth Upmarket takes no responsibility for products/retailers who fail to comply with these standards. It is vital that you are aware of the mandatory and legally binding safety standards associated with YOUR product and that they are labelled accordingly. All designers must check the relevant labeling guidelines/regulations pertinent to their product. Standards information can be found under the Product Safety Australia page on the Australian Competition and Consumer Commission website. Wedding Upmarket has the right to reject any stallholder who they believe does not comply with the stated regulations.

You must agree to these terms and conditions to trade at Wedding Upmarket. By registering, applying and paying for your stall you are agreeing to these terms and conditions.


Can I get a refund if I cancel?

Sorry, once spots are confirmed with payment we do not offer refunds.

When will I find out where my space is?

You will receive a floor plan and bump in info the week prior to the event. If you have a specific request please include it on your application. We will do our best to accommodate.

Are there any special conditions for food retailers?

Food retailers must be a registered food business, comply with the market stall food regulations and will be required to complete an Application for Temporary Food Business with the local council as the council food safety offers are in attendance at every market and no refunds will be given to retailers who fail to comply or get approval in time.

This applies to exhibitors offering tastings as well as those selling food for consumption on the day.

If my registration for eligibility is unsuccessful, will I receive feedback?

New Registrations

Not all registrations are suitable. Due to the large number of registrations we receive, we are unable to provide individual feedback.  We will send you advice via email about the status of your registration, either approved or declined.  The email is a generic email that outlines some of the reasons why you may not be eligible to the next stage.  Registrations are normally assessed within 7 days.  Registrations for eligibility can be submitted at any time.

Applications for events

Applications for events are normally assessed within 2 weeks of the closing date.  Every applicant will receive an email advising if they have been successful in securing a space or placed on the reserves list. The number of other retailers in your category can impact on your chance of acceptance as well as how closely you rate on our eligibility criteria.  If you have not been successful, we suggest that you review our tips for applying for markets and if you have revised your stall presentation, branding, photos etc or, please make sure they are included with your application so we can reassess you.  Applications are normally open for 2 weeks only.  Please check and apply within the open dates.

Can I share a space?

Yes, we may allow you to share a space with an aligning, approved business. Your product/service must work well together and be complimentary.  The cost of doing this is the price of the stall fee + $165 for the second exhibitor advertising, then divided for each retailer’s portion.  Please ask if you want more information.

Do you have change rooms?

We have a communal change area at the back of the hall which you are welcome to use. A clothing rack can also be provided to hang dresses on.

Are there ATMs at the market?

There are ATM’s located at the UWA Guild and on Broadway which is a 5 minute walk each way.  If you are selling items, it is best if you bring an eftpos of paypal device.

Will I be able to access power?

Power is limited and is carefully placed in safe positions to meet the requirements. Food retailers who should notify us of power requirements on the event application form. There are some power outlets within the buildings for general use. You may find it along the windows or stalls in the middle will find it under the carpet near the pillar. Please ensure anything plugged in has a tagged and tested cord.  Failure to do this will mean you will not be able to connect to power.

Do you provide any walls or structures for my space?

No, we will mark out your space and it’s up to you to bring all structures and equipment to make it look amazing! You will be able to unload near the venue.  We will send you a copy of our styling and expectations guide once you are accepted into the event.


Social proof
Hear what some of our past exhibitors have to say about why they choose Wedding Upmarket as part of their marketing strategy.

Video produced by our UWA Marketing Intern Sharmaine Tan
Background music -‘Circles’ by Riley Pearce


How do I get involved?

Joining Wedding Upmarket is a two step process:

Step 1: Register to see if you qualify to go on our eligible exhibitors list. Once you register you will receive a response within 7 days as to your eligibility.
Please note that not everyone that registers is deemed the right fit for this event and may not be accepted. You can register at any time.  Exhibitors who haven’t participated in events for over 12 months, may need to re-register.

Step 2: If you are approved for the eligible exhibitors list, including past exhibitors, log in with your username and password and then click on the application form to APPLY for the event. Applications are only open for a fixed time so please check dates and apply during these times. (see Key dates above)

Please note that we receive many more applications for the event than spots available and we limit the number of retailers in each category. To increase your chance of securing a spot please:

  • complete all questions on the application form.
  • provide professional photos to showcase your work.
  • include a photo of a past stall set up or sketch of what you are proposing.